Directive 2005/29/EC
Unfair Commercial Practices Directive
In short
A directive that binds Member States, with national consumer authorities enforcing its rules against traders. It prohibits unfair commercial practices towards consumers and is the legal basis for action against misleading environmental claims. Since 27 September 2026 it also lists environmental-claim practices that are banned outright, added by the Empowering Consumers for the Green Transition Directive.
Use the consolidated version of 27 September 2026, as the 2022 version no longer reflects the law in force.
Where it sits
Green claims and labelling, Green claims. Fields: Cross-sector, Textiles, food and nutrition.
Read the official text Guidance from the official text, not legal advice.